Since us ladies love staying cute, what better way to keep our glam game fresh by supporting beauty and hair care brands founded by one of us? Finding makeup that matches our diverse and beautiful shades can sometimes feel like searching for a needle in a haystack! And what about hair care products that seem clueless about our specific needs? Well, here are a selection of brands featuring products that might have exactly what you’ve been searching for and they are Black owned.
The Lip Bar: Founder and CEO Melissa Butler started by making vegan lipstick in her Brooklyn kitchen. The Lip Bar now offers a wide selection of lip products along with other vegan, cruelty‑free makeup essentials designed to complement a diverse range of skin tones. You can also take their Complexion Quiz to find your perfect match.
The Crayon Case: Founded by Raynell Steward in 2017, The Crayon Case is known for its fun, vibrant colors and budget‑friendly makeup options. If you love playful looks and affordable products, this brand is a great addition to your makeup bag.
Beauty Bakerie: Inspired by Cashmere Nicole’s love for baking, Beauty Bakerie offers charming, high‑quality products like the Chocolate for Breakfast Lip Whip, Proof Is in the Pudding Eyeshadow Palette, and the Cookie Jar Vegan Eyelash Collection. The brand is known for its long‑lasting formulas and inclusive shade ranges.
GlōGirl Cosmetics: Created by Tosca Hillman after years in the makeup industry, GlōGirl celebrates diverse beauty and aims to represent inclusive styles on a global scale. The brand focuses on empowering women through representation and quality products.
Camille Rose: CEO and Founder Janelle Stephens began making products in her kitchen to help soothe her children’s eczema and severe dryness. Camille Rose launched in 2011 and quickly grew into a multi‑million‑dollar company. With award‑winning products like Black Castor Oil + Chebe Conditioner and the Marshmallow & Agave Leaf Extract Curl Maker, this brand is a staple for natural hair care.
Black Girls Sunscreen: Founded by Shontay Lundy, Black Girls Sunscreen was created to fill a major gap in the beauty industry by offering sun protection formulated specifically for melanated skin. After struggling to find SPF that didn’t leave a white cast, Lundy launched a line of lightweight, hydrating sunscreens that blend seamlessly and protect your natural glow.
Canvas Beauty: Founded by Stormi Steele, Canvas Beauty offers a growing collection of hair and skincare products designed to nourish, restore, and support healthy hair and radiant skin. The brand first gained national attention with its viral hair growth serum and continues to encourage women to invest in both their beauty and confidence through quality ingredients and intentional care.
Melanin Haircare: Founded in 2015 by sisters Taffeta and Whitney White, Melanin Haircare focuses on safe, high‑quality, natural ingredients at an affordable price. Their products support healthy natural hair and scalp care with premium formulations.
Miss Jessie’s: From Jelly Soft Curls to Hold Me Down Edge Control, Miss Jessie’s offers a wide range of products formulated for natural and curly hair. Founded by sisters Miko and Titi Branch, the brand provides styling creams, moisturizers, and deep conditioners tailored to different curl types.
Yummy Extensions: Started as a home‑based business by Yummie O. with a $2,000 investment, Yummy Extensions has grown into a trusted source for luxurious, 100% raw human hair extensions. Their products are known for quality, longevity, and versatility.
Beauty Brands and Beyond: Founded by Tosin, Jada, and Rochelle, this online beauty supply store was created to celebrate Black beauty and fill a gap in the market. Their core values- Collaboration, Community Building, and Client Commitment, guide their mission to serve and uplift the community.
By supporting these Black‑owned businesses, we’re not just treating ourselves to great beauty and hair care products, we’re pouring back into our community and keeping our dollars circulating where they matter. So Queens, go ahead and get those coins ready!
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